Super Bowl LVII
The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2023 Super Bowl survey found that 192.9 million U.S. adults planned to tune in to the big game. This year, 103.5 million people planned to throw or attend a party, and another 17.8 million planned to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations and other purchases for the day was expected to reach $16.5 billion, or $85.36 per person.
See more data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends.
NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.
The 2023 survey of 7,616 adults 18 and older was conducted by Prosper Insights & Analytics between January 3-11 and has a margin of error of plus or minus 1.1 percentage points.
Historical highlights
- 2007-2023: View dashboard
- 2019: Consumers say they’ll spend an average $81 on Super Bowl
- 2018: Consumers to spend $15.3 billion on 2018 Super Bowl
- 2017: Consumers will spend $14.1 billion on 2017 Super Bowl
- 2016: An estimated 189 million Americans expected to watch Super Bowl 50
- 2015: 184 million Americans to watch 2015 Super Bowl, according to NRF Survey
Results of the Super Bowl spending survey are released each year in January.