NRF produces consumer research throughout the course of the year, dissecting everything from what consumers are buying to how they are shopping for those items and more.

NRF's annual lists of the nation’s — and the world’s — largest and fastest-growing retailers. The largest and fastest-growing retailers in the U.S. and across the globe are listed in NRF's annual Top 100 Retailers, Hot 100 Retailers and Top 50 Global Retailers lists.

The retail industry is undergoing an enormous transformation, leaving many asking, “What’s the future of retail?”. Retail has been undergoing an enormous transformation during and post-pandemic, as it accelerated digital offerings and adapted quickly to new customer needs.

Whether it was how they responded to the COVID-19 lockdowns, how their spending evolved once restrictions were lifted or even how they have weathered the challenge of higher prices and inflation, consumer behavior has been anything but predictable.

Learn more about the current state of retail and the role it plays in supporting the U.S. economy, including retail sales, monthly economic reports and more data from the National Retail Federation.

Industry partners can submit industry white papers, research and reports for retail members to access and utilize. NRF welcomes members to submit research and white papers for consideration.

• The Carbon Footprint of Retail Products

• National Retail Security and Organized Retail Crime Survey 

• Customer Returns in the Retail Industry

• State of Retail Payments

• Boston Consulting Group Technology Benchmark

• Retailers Reaching for Net Zero

• IBM Automation Study

• Cyber Risk Resources

• Future of Retail Workforce Study