Dive deeper into insights focusing on specific groups of consumers and shopping trends. Explore the different habits of the many different generations of customers.
NRF State of Retail & the Consumer
NRF State of Retail & the Consumer 2023 explored the health of the American consumer and retail industry with retail executives from major brands, prominent economists, industry experts and market researchers.
Latest news on consumer trends
Growth in Consumer Spending is Slowing
Consumers are still buying more, but spending growth is slowing as the economy settles down.
Generation Alpha is already impacting back-to-class shopping
Retail Gets Real Episode 313: GfK’s Rachel Bonsignore on what’s driving back-to-school shopping this season.
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Best Buy leverages data, shopper attitudes to create a leading experience
NRF Nexus: Chief Marketing Officer Jennie Weber on the evolution of the consumer.
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Back-to-Class Shopping Expected to Reach Record Levels
Consumers expect to spend record amounts for both back-to-school and back-to-college shopping this year.
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Lessons in data analytics from Ulta Beauty, LePrix and Domino’s
Insights on personalization, differentiation and generative AI.
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