Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers. Browse NRF's original content about this 'disruptive' generation, including blog posts and research insights.
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Millennial parents have clear ideas of how they want to shop
It’s been said for a while that the presence of those millennial “kids” changes everything.
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Quenching millennials’ thirst
In a retail blend of healthy and natural with organic and sustainable, a new casual restaurant concept has emerged.
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3 ways retailers can meet the wishes of millennial moms and dads
NRF’s research team identifies retail trends for young parents.
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NRF PROTECT 2022
NRF PROTECT is where seasoned and fresh faces meet to discover insights and tools to tackle any security threat.
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