Easter

NRF's annual Easter survey collects consumer data about the spring holiday. NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.

Easter spending expected to reach record

Consumers planned to spend a collective $24 billion on Easter this year, up from $20.8 billion in 2022 and the previous record high of $21.7 billion in 2020.

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Seeds planted for record-high Easter spending

This year brought an egg-citing Easter, consumer spending for the holiday was expected to reach a new high — $24 billion by the 81% of Americans who say they planned to celebrate.

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Easter plans in 2023

How U.S. adult consumers plan to celebrate the holiday.

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Down the rabbit hole

See historical data on how consumers celebrate the popular spring holiday.

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a family is shown with friends painting easter eggs

Historical highlights

2022: 3 Ways parents are making Easter special
2021: A look at the Easter consumer
2020: How consumers are celebrating Easter amid a pandemic
2019: 3 ways younger consumers are embracing Easter
2018: Easter spending expected to be second highest in NRF survey history
2017: A later Easter is expected to bring record spending
2016: Americans anticipate spending more than ever on Easter this year
2015: Consumers on the hunt for candy, new spring apparel this Easter

Results of the Easter spending survey are released each year prior to the holiday.

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