NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers plan to spend for and celebrate during the popular cultural holiday. More consumers than ever celebrated St. Patrick’s Day in 2023 – 61% plan celebrated and they spent an average of $43.84.
Consumers donned green clothes and bought green food dye in preparation for the lucky holiday — and more people celebrated than ever before. This year, 61% of consumers planned to celebrate St. Patrick’s Day, up from 54% in 2022 and the highest in the history of the survey.
About the survey: The 2023 survey of 8,415 U.S. adults 18 and older was conducted February 1-6 and has a margin of error of plus or minus 1.1 percentage points.
Historical highlights
- 2020: 3 charts that explain why consumers are feeling lucky this St. Patrick’s Day
- 2019: 3 reasons consumers and retailers are marking their calendars for St. Patrick’s Day
- 2018: St. Patrick’s day spending to hit record $5.9 billion
- 2017: St. Patrick’s Day spending to reach $5.3 billion
- 2016: St. Patrick’s Day expected to give retailers a spring boost
- 2015: Consumers ready to let go of winter with traditional St. Patrick’s Day celebrations
Results of the St. Patrick’s Day spending survey are released each year in early March.