Consumers have always been adaptable and resilient. They shift their behaviors in response to the world around them and are constantly making decisions based on what makes the most sense for their households, budgets, schedules and more. In the past few years, consumers have had to take health and hygiene, shipping delays, higher prices and countless other factors into consideration as they decide where and how to shop.
To understand the continuing demand for convenience through options like buy online, pick up in store as well as the consumer response to the current economic environment, the National Retail Federation and Foursquare took a closer look not only at what consumers are saying but also what they actually do.
Related content
Generation Alpha is already impacting back-to-class shopping
Retail Gets Real Episode 313: GfK’s Rachel Bonsignore on what’s driving back-to-school shopping this season.
Read more
Consumers to Spend Record Amount for Father’s Day
Consumers will collectively spend a record-high $22.9 billion to celebrate Father’s Day this year, according to NRF.
Read more
How consumers are prioritizing Mom this Mother’s Day
Unique gifts and making memories rank high on the list.
Read more