Retail Gets Real Podcast Generation Alpha is already impacting back-to-class shopping Retail Gets Real Episode 313: GfK’s Rachel Bonsignore on what’s driving back-to-school shopping this season. Learn more
Retail Sales Retail Sales Grew Again in June Despite Slower Job Gains Retail sales continued to rise in June even as employment grew more slowly, NRF said. Learn more
Back-to-Class Shopping Expected to Reach Record Levels Consumers expect to spend record amounts for both back-to-school and back-to-college shopping this year. Learn more
Consumer Trends What’s trending in back-to-college shopping NRF’s research shows increases in planned spending on electronic accessories and furniture. Learn more
Back to School Back-to-school trends to know Spending on essentials remains strong, plus other insights on how inflation is shaping consumers’ shopping plans. Learn more